New Perspective of Red Bull Cruisin in Atlanta

When I received the opportunity to cruise the city in the Red Bull Cruiser with the Wingers & crew, I didn't hesitate to seize the opportunity. I will be the first to admit that when I rolled around to Hotel Palomar on Friday, I was a little surprised. I was a little green to assume a wrapped PT Cruiser would be waiting in the wings....

The Red Bull Cruiser was hot off of the 3,000+ mile trek from Santa Monica, and fully tricked out to give me a one-of-a-kind tour of the city.

All fridges were packed with Red Bull product. The Wingers were in full spirit. The promo freestyle footballers were ready to perform at every stop along our 5 hour journey, and I received a front row seat to it all.

I had the opportunity to catch up with a fixture in the Atlanta Soccer Community and "Urban Soccer Mom" Jill Robbins at two Soccer In The Street exhibitions where the Red Bull promo freestylers showcased their best tricks.

And...all of this soccer activity was to the backdrop of a concert volume, iTune playlist of UGK, Jay Z, Gucci Mane and Trick Daddy. It was definitely my speed!

13 Degrees & 8 Takes: Red Bull on Ice

My Monday got off to a whirlwind start. It was 5 days before the US Final for Red Bull's Street Style, and I was coordinating some serious reporting for the event. I placed on my agenda the following: land an interview with one of the finalists in time for the Thursday broadcast, shoot a quick promo clip beforehand to let my listeners know about the event and my surprise guest, find a recording studio convenient to everyone involved--including my camera guy, record the broadcast--and let all these things be completed ASAP. Was it a tall order? Yes! However, there were some adjustments here and there that had to be made. For instance, the promo clip shooting location was changed from the marquee in front of the building to the roof of a parking deck overlooking the city. It looked nice, right--and if you missed it here's the link to the extended clip Eat Soccer/Red Bull Promo. Unfortunately, we shot 8 takes of this clip in what felt like 13 degree weather at 7:45 a.m. It was not fun out there, and my hands were burning by the time that we finished.. But what's a Red Bull/Eat Soccer promo clip without an extreme condition? I wouldn't trade the experience for anything!

In the Studio: Red Bull Street Style Competitor